‘Can we get the raws too?’ This classic brand push-your-luck and hope for the best strategy is popping up more and frequently during collaborations, and we want to talk about it.
But what does ‘the raws‘ actually include — and how should you respond? If you’ve ever hesitated before sending a folder of uncut takes (complete with awkward pauses and that one clip where your cat walks across the screen), this guide’s for you.
We’re breaking down what raw footage really means in UGC today, why brands want it, how to package it up, and most importantly — how to price it properly.
Let’s get into it.
What is raw footage?
Raw footage = your unedited clips straight from the camera. It’s not the final video without text.
It’s not just a clean version of your edit. It’s everything — pauses, mess-ups, second takes, behind-the-scenes moments included.
Think of it as the raw materials a brand can later use to cut their own content. That’s the value.
Why do brands want raw footage?
Because it gives them options.
Instead of paying for multiple pieces of content, they can:
- Cut different hooks and intros
- A/B test ad formats
- Use your clips across organic + paid
- Tap into trends after the fact using footage they already have
From their perspective: raw footage = flexibility + lower cost per asset. From your perspective: raw footage = upsell opportunity.
@ugcwithmaddyt Trust me… you dont want the raw footage 🤡 @NACIFIC US #ugc #ugccreator #contentcreatortips #ugccommunity #ugcbloopers #ugcaustralia ♬ original sound – Maddy Tranter | UGC Creator
How to charge for raw footage
Here’s the golden rule: raw footage is an add-on, not included. You’re giving brands the keys to your entire shoot day — not just the finished product. That holds value.
Most creators charge an additional 50–100% of their base video rate. So if one UGC video is £200, raw footage would cost an extra £100–£200.
You can also bundle it as a package, for example: ‘Raw Footage Add-On’
- ✅ Visual hooks (3 clips)
- ✅ Product in use (4–5 clips)
- ✅ Problem/solution statements (2 clips)
- ✅ Outtakes or B-roll
- ✅ Up to 5 minutes total unedited footage
You’re not just selling a folder of outtakes — you’re selling versatility.
How to send your raw footage
Keep it clean and professional. Here’s the process:
- Export your clips in high res (1080p minimum)
- Label them clearly (e.g. hook_1.mov, product_demo_2.mov)
- Upload to a Google Drive, Dropbox, or WeTransfer folder
Don’t overthink it. You’re not expected to scrub through every take — just organise it enough so the brand can work with it easily.
Before you hand over your raws, make sure:
- You have written approval on what they’re allowed to use it for (organic vs. paid)
- The contract specifies duration of usage (e.g. 3 months, not forever)
- You’re compensated fairly for the extra value you’re delivering
Raws should feel like a smart add-on to your workflow — not something you give away for free.
🧘♀️ Final Thoughts
Yes, sending raw footage can feel weird. It’s like giving someone access to your camera roll. The long pauses. The script fumbles. The “wait—can I do that again?” moments.
Here’s the thing: you’re not being judged. You’re giving editors what they need. And if you’re still building confidence, just keep your shooting style clean, even between takes. A bit of polish goes a long way.
Raw footage isn’t just behind-the-scenes fluff. It’s strategic, valuable, and increasingly in-demand. When positioned right, it becomes a tool for both brand flexibility and creator income. It’s also entertaining, so don’t shy away from using it on your own platforms to show some of the BTS.
Personally, we love to see it.
✍️ TL;DR
🎥 Raw footage = uncut camera clips, not just unedited videos
💡 Brands use it for A/B testing, variations, and trend flexibility
💰 Charge 50–100% of your base video rate as an add-on
🗂️ Deliver clean folders with clearly labeled clips📄 Always clarify usage rights and duration in your contract
